I connect platforms and brands with the right parties.

I am Charlotte, a freelance specialist in marketplace development, buying, and category management. With over 15 years of experience on both sides of the table, I know exactly what brands need to scale on platforms, and what platforms need to attract the right brands.

My approach is analytical where it matters and human where it counts. I work for organizations in the Netherlands and Belgium that want more than just results—they want a specialist who understands what is truly happening behind the numbers.

My work for brands Specialty in platforms

About me

Analytical by nature. Human in approach.

My career began in brick-and-mortar retail, working with brands like Massimo Dutti and Dries van Noten in Antwerp. There, I learned that commercial success starts with understanding people: what drives a consumer, what a purchasing manager wants, and where the opportunities lie that data cannot yet reveal.

This combination of analytical thinking and human insight is the common thread in everything I do. After years as a buyer at Nelson Shoes, an account executive at Nike, and a marketplace developer at bol.com, I decided to found CCommerce in 2022. Not because I was done learning, but because I noticed that organizations need a specialist who understands both worlds and knows how to connect them.

My NLP background is not just a side note. It helps me to quickly comprehend what is truly going on within a client’s organization, look beyond the question behind the question, and build support for change.

Analytical
I work driven by data. Not as an end goal, but as the starting point for a strategy that is solidly grounded.

Connecting
Between brands and platforms, data and people, strategy and execution. I bring together what belongs together.

Decisive
I step in with a clear direction. No endless analyses, but concrete steps that deliver an immediate impact.

2019 – 2022 and 2024 – 2025

Bol.com

Marketplace Developer and Buyer in the Fashion, Sportswear, Perfumery, Home & Living, and FMCG categories. From brand acquisition and platform onboarding to strategic account development and annual commercial plans.

2016 – 2018

Profuomo

Interim Marketplace Manager. Established and optimized the platform strategy for this Dutch menswear brand, focusing on visibility and commercial performance in the Dutch market.

2016 – 2018

Nike

Account Executive Shoe Trade Benelux. Responsible for the full sales cycle and brand positioning with major retailers in the Netherlands and Belgium, including Omoda, Nelson Shoes, Torfs, and Brantano.