Buying and assortment strategy
Account Management
New business development
Platforms don’t win on technology alone. They win on the quality of their brand portfolio, the strength of their partnerships, and the people who nurture those relationships day in and day out. I am the specialist who takes care of that for your platform.
What sets me apart is that I don’t just know platforms from the outside. For years, I worked as a marketplace developer and buyer at bol.com, right where you are standing now. I understand how internal decision-making works, what platforms expect from brands, and where collaborations often stall. I leverage that knowledge to drive your platform forward.
With experience in:
Bol.com
Zalando
A platform with the wrong brands or an unbalanced assortment loses ground to competitors—often without it being immediately visible in the data. I map out where the gaps lie, which categories are underutilized, and which brands structurally contribute to your platform’s growth. No gut feelings, but well-founded choices that stand the test of time.
Brands that feel heard perform better. It sounds human, but it’s also just sound commercial logic. I manage the relationships between your platform and the brands in your portfolio with a clear focus on mutual growth. Annual plans, negotiations, performance reviews: I ensure the collaboration delivers exactly what both parties expect.
Benefits:
Higher engagement from brand partners
Better adherence to agreements and targets
More control over commercial performance per brand
Want to know how I can strengthen your account relationships? Get in touch and I’ll tell you more about the possibilities.
Every platform has white spots in its portfolio—brands that aren’t on it yet but absolutely belong there. I know the market, know the brands, and know how to drive the conversations that lead to partnerships. From targeted acquisition to guiding new partners toward a successful launch on your platform.
Benefits:
Attract new brands based on strategic priorities
Faster onboarding thanks to experience on both sides of the process
Direct contribution to category growth and a broader, stronger offering
I take on a limited number of projects to ensure I can be fully dedicated where it matters most. Curious about availability and what a collaboration can practically deliver?
