Freelance e-commerce specialist for brands

Your brand deserves more than just a product page.

Marketplace strategy

Buying and Category Management

Account Management

New business development

Platform onboarding

Succeeding in e-commerce requires more than just a solid product listing or a beautiful webshop. It demands the right strategy, the right partnerships, and someone who understands the dynamics of both marketplaces and direct-to-consumer channels from the inside out. That is where I make the difference—for brands looking to scale on marketplaces as well as through their own webshop.

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What this means in practice
for brands like yours.

I have helped brands across various industries strengthen their position in e-commerce. Whether it’s a fashion brand looking to scale on bol.com, an FMCG player wanting to optimize their own webshop, or a home & living brand aiming to unlock new channels: the challenges vary, but the approach remains consistent. I always look at the bigger picture—from marketplace to direct channel, and from strategy to execution.

With experience in:

Fashion

Fast-moving consumer goods (FMCG)

Home & Living

Perfumery & Cosmetics

Sportswear

Curious about what I can practically achieve for your brand?


Marketplace strategy

A successful marketplace presence starts with a clear strategy. I analyze your brand’s current positioning, identify which platforms align with your goals, and determine what is needed to perform there. Marketplaces and your own webshop shouldn’t compete with each other; when deployed correctly, they reinforce one another. I help you find and leverage that perfect balance.

The benefit: you stop guessing and start scaling based on a plan that works across all your channels.

The right products, in the right category, at the right time. It sounds simple, but it requires deep insights into consumer behavior, platform dynamics, and competition. With my background as a buyer at Nelson Shoes and bol.com, I know exactly where the opportunities lie and which choices make the difference between a good and an excellent assortment—both on a marketplace and within your own webshop.

Benefits:

Shaper assortment positioning

Better alignment with market demand

Reduced margin loss from incorrect purchasing decisions

A strong relationship with a platform or retail partner isn’t built overnight. I manage and strengthen the collaboration between your brand and your partners—handling everything from negotiations and annual planning to daily optimization.
What you gain: a dedicated point of contact who speaks the platform’s language, safeguards your interests, and ensures that agreements are actually delivered.

Want to know how I can strengthen your account relationships? Send me a message and I’ll tell you more about the possibilities.

Which platforms are you still leaving on the table? Which strategic partnerships are missing that should have been established long ago? I help brands look beyond the familiar paths and identify concrete growth opportunities that match your ambitions. From initial exploration to making the right connections, both for external platforms and the growth of your own direct channel.

The result: new channels contributing to growth without you having to invest the time and energy yourself.

Stepping onto a new platform is a bigger challenge than it seems. Technical integrations, content guidelines, pricing structures, logistical requirements—it’s a lot to manage. I guide brands from the initial conversation with a platform to a fully optimized live presence. The same applies to launching or scaling your own webshop: I ensure the foundation is flawless so you stand strong right from the start.

Benefits:

Faster time-to-market

No costly mistakes during the setup phase

An immediate strong foundation for further growth

Ready to take your brand to the next level?

I work with a limited number of brands at a time to ensure complete focus on your growth. Want to know if there is availability and what I can achieve for your specific situation?

Send me a message